I’m Shelby, like the car.

Copywriter by day, chronic optimist by default.

Feel free to reach out! I’m probably due for a welcome distraction.

QAFs

(Questions Asked Frequently)

  • You’re straight to the point. Love that.

    I got started in advertising when I was taken on as a Jr. Copywriter Intern at Klick Heath in Toronto. Once the program wrapped up, I was picked up at Zulu Alpha Kilo.

    While at Zulu, I’ve had the opportunity to work on several awesome accounts, including Subaru, Pizza Pizza, Bell, Interac, Booking.com, and a handful of others too long to list.

    Now, I've started a new chapter as a Copywriter at Leo Burnett. I'm pretty excited about it.

    If you’re interested in checking out my full resume, you can take a look at it here.

  • My favourite colour is yellow, and I always tie my shoelaces on the inside of my sneakers… haha just kidding. Let me restart.

    English degrees tend to make a ton of money, so I went and got one from Queens University. While I was there, I fell in love with advertising while taking a business certificate at the Smith School of Business. So naturally, when I graduated I enrolled in Humber’s Advertising Copywriting program.

    Unfortunately for my social life, I was an overachiever. On the bright side, I made the Dean’s List both semesters I was there.

    I’d say I’m super hungry, but that’s only accurate before lunch. I prefer calling myself chronically curious.

  • I have a lot of hobbies.

    I love creating, whether it be at work or away from my desk. Beyond copywriting, I’m working on a novel, and have written short stories like this one.

    Sometimes when I’m up for it I also write original music on my guitar (which will never see the light of day). Disappointed? Sorry. If you want to check out my taste though, you can click this for a link to my favourite playlist.

    When I'm not crushing out ideas in a super long Google Doc, I'm probably out and about with my dog Silas (see here) or hosting an intense game of Dungeons and Dragons. Writing, improv, and magic all swirled into one? It's a game made for me.

    Beyond that? I read, lift weights, game, and rank all of Ontario’s best bagels. JC Bagels in Burlington has yet to be topped.

  • I’m working on it! Ask me that again in a few weeks. I’ve got fun stuff brewing.

  • Wow, you got really lost. Sorry, no. I’m not that kind of copywriter.